CannaCo New England is a CBD company that didn’t want to buy into the harsh greens and stereotypes of the industry. Their goal was to focus on the healing aspects of CBD. My goal was to create a brand that was built to last, would speak to every demographic and feel like New England. Approaching the design of this project more like a wellness company allowed for a warm and welcoming set of visuals to grow across their brand, e-commerce website, labels and packaging.

Photos: Captured by Abreena